Award-winning Mailing Solution Speeds up Bulk Email Management
Swisscom needed a web-based email management system that was easy to use and would integrate with their existing user database and Event Management Web App (KIME). Together with Sandstorm Media, Web Essentials delivered a self-hosted multilingual mailing solution using Neos CMS, Flow Framework and a custom-built Sending Daemon tool to enable multiple teams within Swisscom to quickly create, launch and monitor unique email campaigns.
|Services||Web App Development|
|Team||1 Project Manager, 1 Technical Lead, 3 Developers, 1 QA|
A prototype intended for 1 department now manages the communications of 16+ teams
Editors value the easy to use interface which reduces time spent on campaign creation
All in one solution for creating, sending and analyzing newsletter campaigns
- Deliver an easy to use solution
- Enable email campaign targeting for specific user groups
- Connect to Swisscom's event management web application, KIME, the Swisscom user database and external CRMs
- Provide flexible data handling and recipient imports
- Create a new inhouse system independent of existing US based hosted newsletter distribution services
- Contribute an innovative project back to Neos community
Fast filtering of custom recipient groups
I have trained 8+ editors at Swisscom in how to use our new newsletter tool. One of the biggest assets is the good usability of Neos. Editors can build their own newsletters after a short training session and they are able to repeat it even if they have not used the tool for a couple of weeks
Wolfgang Megert, Swisscom AG
Neos CMS, PHP, MySQL, REST, GO, Redis
Jenkins, npm, Grunt
1 Project Manager, 1 Technical Lead, 3 Developers, 1 QA
2-3 newsletters per week sent to 150- 2000+ recipients
Usable prototype was built in 2 months
What made this Project Unique
The team of experts
Partnership was key to Mailer’s success. After Web Essentials initially defined the concept for the project, Neos experts Sebastian and Christoph from Sandstorm Media developed the underlying mailing engine, allowing Neos to be adapted to use variables and send out newsletters. Web Essentials assembled the different pieces into a fully functioning system and continues to maintain and build new features to improve and simplify the editor experience.
The break with tradition
Swisscom mailer was an exciting project that showed what Neos is capable of beyond a traditional website project.
As a development team, we gained a lot of new knowledge during implementation. For me personally, the most rewarding challenge was mastering a new programming language called GO to generate barcodes for the newsletters
Chivy Lim, Application Techical Lead, Web Essentials
Although initially built as a single prototype for a single team within Swisscom, rapid interest in the tool from other departments meant the mailer evolved to become a central communication hub for different news sources within the organization.
Web Essentials continues to build new features to improve and simplify the editor experience and newsletter impact. We also maintain and monitor the application and its servers and provide assistance to newsletter editors through our Support Desk.