Online Marketplace Connects Architecture Industry Experts
Bluenaut Matching Services AG is the creator of innovative online platforms that match experts in the fields or architecture, law and finance with potential customers in need of their specialist services.
Following the success of their B2C architectural services matching platform archinaut.ch, they wanted to roll out the concept in a B2B context. Web Essentials came on board to optimize the user experience and marketing strategy for their existing B2C websites, and to implement a new website for B2B customers to post and search for architectural services and jobs: archinaut-pro.ch.
archinaut-pro.ch launches Bluenaut's matching concept in a more sustainable market. B2B matching of experts increases the potential of repeat collaborations and revenue
Improved Google Analytics tracking, SEO, and Adwords optimization across all of Bluenaut's B2C service matching sites provides a solid foundation to increase market share
A Proof of Concept approach meant that the client could make a small investment to prove the viability of the concept via a prototype before investing in full implementation
- Make the successful but restrictive existing matching software more flexible
- Decouple strict dependencies on the B2C sites to improve the user experience for both frontend and backend users
- Bring user activity across multiple domains into one platform via an API
- Launch the platform to a B2B market via archinaut-pro.ch
- Increase Adwords ROI in an increasingly expensive niche
- Improve user behavior tracking
Web Essentials could provide me with the collaborative approach that I like in a technical partner. I had a direct connection to both the team in Basel and the technical team in Cambodia and this close relationship gave me trust that they would deliver. We are excited to use this new product to connect more specialists in Switzerland and beyond.
Managing Director, Bluenaut Matching Services AG
This was a interesting project to work on - taking on an already successful and industry-trusted concept and extending it to fit the needs of more user types within the same market. We are confident and excited to see how it performs.
Senior Web Developer, Web Essentials